
A specific issue of Time magazine published in 1984, featuring a frowning face made of eggs and bacon with the cover line "Hold the eggs in butter. Cholesterol has been proved deadly and our diets will never be the same." This issue is cited as a pivotal moment in public health messaging that demonized dietary cholesterol and saturated fats.
the crowning turning point was 1984 when Time magazine had uh a picture of a frowning face made out of eggs and bacon and it and the cover said, 'Hold the eggs in butter. Uh cholesterol has been proved deadly and our diets will never be the same.'
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"The speaker explicitly refers to the 1984 Time magazine cover as a "crowning turning point" in the demonization of saturated fats and cholesterol, contrasting it with a later issue that reversed the message. He even asks to pull up the photo."