
The debut book by Malcolm Gladwell that explores how small ideas or behaviors can spread like viruses to create significant change.
You had Malcolm Gladwell on I think talk about this. Um it's a little reductive to just say that, but I think it's a good model for understanding the way information scatters is kind of like in a virus network.
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"The speaker explicitly names author 'Malcolm Gladwell' and discusses his model for how information and ideas scatter like viruses."