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A brand of triple-distilled Irish whiskey founded by MMA fighter Conor McGregor. It is produced at the Old Bushmills Distillery in Northern Ireland. The whiskey is a blend of sweet Irish grain and single malt Irish whiskey, aged in bourbon barrels.
now he's become the richest MMA fighter of all time and he's a huge business with proper 12
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"The host mentions the brand while discussing Conor McGregor's business success and his status as the richest MMA fighter."