
A popular sports drink brand co-founded by Logan Paul and KSI. It is marketed as a hydration product with electrolytes and B vitamins, known for its viral marketing and bold flavor profiles.
we had this with uh, Prime, Logan Paul's drink, for instance.
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"The speaker uses Prime as a specific example to explain the 'first sip' optimization in the beverage industry, comparing it to how some partners are 'sparky' but lack long-term compatibility."