Mass Persuasion
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📝 Description
This original study examines how people were affected by mass media, specifically a CBS radio broadcast. It illustrates the power of mass persuasion techniques.
🎬 Joe Rogan Experience #2322 - Rebecca Lemov
🏷️ Categories & Tags
Categories:
Keywords:
Mass Persuasion
CBS Radio
Kate Smith
War Bonds
🤖 Why This Product Was Mentioned
"The podcast refers to the book 'Mass Persuasion' by Robert Merton that studies the impacts of Kate Smith's radio show that sold war bonds. A listener who wants to learn more about the original mass persuasion study from 1946 may wish to purchase this book."
