Alex Hormozi's "$100M Offers: How To Make Offers So Good People Feel Stupid Saying No" is a business book focused on creating compelling offers that drive sales. It provides strategies for structuring offers that are highly attractive to customers.
I've heard Alex Hormosi, who I know you have on here from time to time, he's described something very similar, which is basically the idea of like, do I have to feel something when I do things?
""Alex Hormozi is mentioned by name, and while a specific product isn't directly referenced, his most popular book, "$100M Offers," is contextually relevant given the discussion of motivation and achievement, so its included."