The podcast mentions that the person speaking suggested that the entrepreneur purchase a IWC watch for around $4,000 as a reward for progress in his business. The IWC watch is a luxury watch and can be a personal gift of love language.
"The podcaster is discussing rewarding yourself as an entrepreneur with a $4,000 watch to symbolize success and stay motivated, instead of waiting for a much larger, potentially unattainable goal like being able to afford a $150,000 watch."