Created Equal
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📝 Description
Created Equal is a comprehensive photography book by Mark Laita that features 200 portraits of diverse Americans from all walks of life. The book utilizes a diptych format, placing contrasting individuals side-by-side—such as a polygamist and a pimp, or a fur trapper and a socialite—to explore the commonalities and disparities within the human condition. Published in 2010, the project took Laita nearly a decade to complete, during which he traveled to all 48 contiguous U.S. states. The book is noted for its stark, minimalist aesthetic, using a simple grey backdrop to strip away environmental context and focus entirely on the subjects' characters and appearances. It serves as the creative precursor to his documentary series, Soft White Underbelly.
💬 Quote Context
I did that book came out in 2010 it's called created equal and I was really proud of it
"🎬 Joe Rogan Experience #1910 - Mark Laita
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🤖 Why This Product Was Mentioned
"Mark Laita discusses this book as his major career pivot from advertising to documentary work. He explains that the book's portraits led to the creation of his YouTube channel because viewers frequently asked what the subjects in the photos sounded like and how they ended up in their specific life circumstances."
