
A line of smartphones designed and marketed by Apple Inc. that use the iOS mobile operating system.
It was um mobile data technology, the iPhone coming together. In the early days, one of the geniuses of Travis was he would hire these market managers... and they would literally go to the city with a bag full of iPhones and give away iPhones to black car drivers.
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"The speaker mentions that the founding team of Uber would literally go to cities with a 'bag full of iPhones' to give away to drivers to facilitate the use of the app, highlighting the device as a foundational product for the service's existence."