Microwave popcorn is brought up as an example of a food where people have different taste and smell experiences due to biological differences, even with certain foods. The host later asks: "What are some other examples of foods where people tend to diverge on the basis of something uh known to be or almost certainly biological as opposed to just I wasn't raised eating that or that seems weird" The consumer would seek to know and be aware about the varying smell
"Microwave popcorn has a range of people who like the popcorn, but an opposite reaction is mentioned by the speaker's colleagues. A purchase can be made, but awareness of this possible factor exists."