Start with Why by Simon Sinek explores the power of purpose in leadership and business. It argues that people are inspired by a sense of purpose, and organizations should communicate 'why' they do what they do before 'how' and 'what'.
Before I met you, I became disillusioned with the Air Force. I didn't want to be in it anymore, and I was going to leave. And I found this kooky little book called Start with Why, and it completely inspired me.
""The book is mentioned in a story about how it inspired someone to stay in the Air Force and become a better leader. Simon Sinek is the speaker and author"